EXPERIENCE
BCG Digital Ventures New York NY
Strategic Design Lead | June 2017 - Present
Acted as interim general manager for a stealth machine learning and industrial IoT startup in the industrial goods space, leading a multidisciplinary team of 25 designers, product managers, engineers, data scientists and subject matter experts from concept to market-launched venture with $18M in funding
Led innovation sprints for multiple Fortune 500 companies in automotive, industrial goods and financial services across the US and APAC—from initial project scoping to final design and investment case—resulting in $15million in additional work sold
Parsons School of Design New York NY
Adjunct Professor | August 2019 - Dec 2019
Taught 20 undergraduates the fundamentals and application of human-centered design research and strategy methods
object Chicago IL
Co-founder | September 2015 - Present
Created a lifestyle company out of a student project
Led a team of fellow students through research, ideation, prototyping, design refinement, branding and launch of the company
projek202 Austin TX
Experience Strategy Associate | June 2016 - August 2016
Co-led ethnographic research, user validation testing, and experience strategy of new app design for a global computer hardware manufacturer
Created communication pieces to translate the value of design into measurable business metrics for perspective clients
Led initiatives to create formal training materials for innovation and quantitative research methods
Illinois Institute of Technology Chicago IL
Teaching Assistant | August 2015 - May 2016
Led student teams through design methods training in visualization and prototyping to aid in the creation of products for paraplegics in rural Columbia
SC Johnson Racine WI
Design Research and Strategy Intern | May 2015 - August 2015
Led in-home research in Brazil and Thailand and synthesized findings to inform
strategic direction of new air freshener design
Conducted key stakeholder and expert interviews to create a 5-year strategic roadmap illustrating early-stage concepts for the implementation of a new prototyping and testing lab
Energy BBDO Chicago IL
Associate Research Director | December 2013 - September 2014
Led digital analytics for Bayer account encompassing nine CPG brands
Researched, prototyped, and implemented a new agency digital analytics reporting
process with key client and agency stakeholders
Led client relationships in the development of qualitative and quantitative research studies
to identify potential growth initiatives across multiple CPG categories
Senior Research Analyst | January 2013 - November 2013
Researched and mapped the landscape of advertising research firms to sell-in to client and agency leadership a process enabling the tracking of in-market sales attributed to Bayer’s digital advertising campaigns
Managed primary quantitative and qualitative research to identify consumer targets, market opportunities, and strategic directions for new business initiatives
Research Analyst | September 2011 - December 2012
Developed and analyzed custom quantitative research studies in conjunction with clients, consumer data, and market (Nielsen/IRI) data to aid in business decision making and marketing strategy development across all agency accounts
Ipsos Marketing Chicago IL
Research Analyst | January 2010 - August 2011
Consulted with internal and external clients to translate marketing and business problems related to new product and restaging of current product lines into market research objectives and research designs
EDUCATION
IIT Institute of Design
Master of Design
Focus in Design Strategy
Chicago IL | Expected May 2017
Northwestern University
Bachelor of Arts
Economics, Mathematics
Evanston IL | June 2009
Executive Education in JAVA Programming
Chicago IL | Summer 2013
SKILLS
Computer
Adobe Creative Suite
Rhinoceros
Microsoft Office Suite
SPSS
JAVA
HTML/JavaScript/CSS
Google/Facebook Analytics
Research Techniques
Ethnography
Contextual Interviews
Discrete Choice
Forecasting
Segmentation
Perceptual Mapping
Concept Testing
Focus Groups
LEADERSHIP
Social ID Chair
Led and coordinated student engagement activities between the Institute of Design and other Chicago area graduate schools