object. is a lifestyle brand created around the idea that a product only has meaning in the context of a person using it. The first product, object.01, is designed specifically to fit in the many contexts of the independent worker. It has three primary features: a compartment for work essentials, a compartment for personal items, It also has a modular style that shifts between backpack and briefcase. object.01 transitions seamlessly from coffee shops to client meetings and everywhere in between.
YOKE is an online retail platform that enables peer-to-peer customer service in the men's style space. It connects emerging brands with their customers and equips them with the information and incentive to become customer service representatives. Yoke provides customers more contextual and personalized information about a brand's fit and style characteristics, removing many of the common risks of online shopping.
In the summer of 2016, I worked for the software design and development consultancy projekt202. During my tenure, I had the opportunity to co-lead ethnographic research and experience strategy for a global computer hardware manufacturer with annual revenues of over $50 billion.
During my time at projekt202, I also worked on a variety of internal development projects to bring new skills, capabilities, and offerings to their practice. These included materials for business development, innovation workshop training, measurement frameworks, and a quantitative research methods encyclopedia.