These same guys are overwhelmed by the number of options out there and are looking for a more convenient, personalized experience to find clothes that fit their style

How Yoke Works

1. enter Simple visual information about your body type

2. Choose styles you like from Users already on the platform

3. Yoke populates Personalized style recommendations based on your size and style preferences with contextual pictures from other users similar to you. chat with that person if you want if you want more personalized advice.

4. Product pages provide more detailed information on specific fit attributes of each piece. 

5. Purchase the item directly from the yoke platform. Free shipping and returns removes risk normally associated with online shopping.

Upending traditional Retail Models

Yoke upends traditional retail models by taking a much smaller percentage of the final retail price. This has the dual effect of increasing value for both brands and the user brand representatives that act as customer service agents and brand ambassadors.

Peer-to-peer Customer service

By providing a small incentive to users for uploading pictures, the Yoke model enables peer-to-peer customer service to fledgling brands that equips them with a huge network of customer service representatives they desperately want but would not be able to otherwise afford.

CREATED WITH A MULTI-DISCIPLINARY TEAM OF DESIGN AND BUSINESS STUDENTS, Yoke was the culmination of connecting user insight of brands and retailers with a viable new business model in the retail space. See below for a view into our process. 

Understanding the Mens Clothing Ecosystem

Understanding where value is being created in the mens clothing ecosystem was a key component in process. It helped us leverage leverage our user pain points in a unique way when creating Yoke's new retail model.

Creating a service blueprint

We used a service blueprint to help us understand which parts of the service needed to be prototyped when, and where we might encounter issues in our design.

Creating a Plan for Roll-out

We created a 5-year timeline for rolling out Yoke to understand which parts of the service needed to launch when, and what components could be added to the service in the future.

Understanding the Financials

Finally, we created a 5-year financial projection to understand if the Yoke business model would be viable in the long-term.